From the 28th to the 30th of March 2007, the Brussels Expo in Brussels served as Belgium’s largest meeting platform for the Safety and Wellness Sector: Secura. This was the ideal opportunity for Bata Industrials to show its renewed collections.

At its 50-m2 stand, Bata proudly presented its collections such as Traxx, the innovative safety shoe which is now also equipped with a TPU-toecap integrated into the design. Visitors to the Belgian exhibition were given the opportunity to get reacquainted with BS2000, the extensive collection for men and women which effortlessly combines improved wearing comfort with a sporty look and contemporary design.
The Natural was also on display. With its perfect fit and improved sole technology, this shoe is the natural extension of the body. The other collections from Bata Industrials’ extensive range were also presented, such as Elegance, Wallstreet, Muybridge and the sock collection. Visitors were not only able to admire the above mentioned collections at Bata’s own stand, but also at the stands of its various distributors.

In addition to Bata’s ‘sensational’ collections, the visitor was also treated to other exciting and spectacular thrills at the show. A rough wrestling show was put on in a special ring between professional spectacle-catchers. The winners of the bets set up in advance, received a considerable package of prizes. Bata also made a contribution to this package by donating a step counter.

By presenting its products this way, Bata Industrials was able to reach a large group of customers, making Secura once again a huge success for Bata.