News > Bata Industrials scores with new models during Bjerregaard 2007

On the 6th and 8th of March, Bata Industrials participated in a much-talked about and informative event in Denmark for the second time. This event is organised by Bjerregaard, Bata Industrials' exclusive dealer in Denmark. During this heavily attended customer event, Bata Industrials displayed the newest models from the collections The Natural, BS2000, and Traxx at a 20m² stand as well as the corresponding sock lines. The theme of the event was ‘Health’ and ‘Wellness’, with a special focus on feet. After a speech by Bjerregaard director Dan Jensen, the guests were treated to a view of the beautiful surroundings, traditional Danish snacks and a luxurious lunch. At Bjerregaard’s relax area, the visitors were also spoiled with a relaxing massage, in all likelihood while lying on an exclusive towel provided by Bata Industrials. The entertainment was provided by the very well-known Danish cabaret performer, Armin Jensen, and the Danish positive thinking guru, Fatman, who passes his positive feelings on to others through 'hugs and kisses'.    For Bata Industrials, the primary theme of the event was the presentation of the Traxx 209; the new lightweight safety shoe, made from nubuck leather and breathable nylon. The snazzy Traxx 209 also offers many well-known extras featured by Bata Industrials such as the active breathable and moisture-wicking Bata Cool Comfort-lining, the QuattroTech anti-slip sole, a synthetic mid-sole and the rugged, abrasion resistant TPU-toecap. The positive response from the visitors made it clear that Denmark prefers both quality and design. The new models from the aforementioned collections fit in perfectly with these preferences. All of this made it an extremely successful event for Bata, once again.