News > Bata Industrials takes safety to a new level

Bata Industrials will be reconfirming its leading position in the field of safety shoes at the A+A trade fair, where Bata Industrials will premier its new collection: The Natural. In addition, the company will also be presenting more novel features to enable employers and users to further enhance safety and comfort on the work floor. Footwear beyond safety The comprehensive range of safety footwear offered by Bata Industrials meets the requirements of modern professionals who want safety shoes that offer optimum protection, are comfortable, look good and keep their wearers healthy and fit while they work. Bata Industrials has combined these requirements into the ‘Footwear beyond safety’ concept which expressly focuses on the user's appreciation of safety shoes. The result is a range of safety shoes which goes far beyond the prevailing standards for protection, support, durability and fit. Bata Industrials complements the principle of ‘Footwear beyond safety’ by offering a special, matching sock for every safety shoe. New collection The Natural After the recent introduction of its range of safety shoes with the waterproof and breathable GORE-TEX membrane, Bata Industrials puts the launch of its new The Natural collection in the spotlight on stand 3C62. This lightweight safety shoe, developed as a natural extension to the wearer's body, is characterized by its perfect fit for every foot. The Natural is a showpiece for the many clever techniques for which Bata Industrials safety shoes have become renowned. Bata Industrials has further improved sole technology compared to its previous collection. Its new The Natural collection features both models with a dual density PU-sole and models with a TriTech-sole. Both soles have different profiles, in line with the quality of the sole materials used to create an optimum anti-slip effect. This enables Bata Industrials to offer tailor-made solutions for all work conditions and to make a further contribution to minimizing slipping, falling and tripping accidents on the work floor: the main causes of long-term absence. Just like its predecessor, The Natural has a special asymmetric last, the result of intensive biomechanical research. In addition, this shoe -which is available in four width sizes- features the unique shockabsorbing Tunnelsystem. The Natural is made from first-class leather and various other high-quality materials. Together with the breathable lining and the preformed, replaceable inlay sole this makes The Natural a comfortable safety shoe, suitable for the most heavy-duty applications. When creating the new The Natural collection Bata Industrials again invested in further quality enhancements, such as the new and ultramodern production machine on which these shoes are produced and which ensures an even more consistent quality in the end products. www.bataindustrials.com At the time of the A+A fair, Bata Industrials will also be launching its fully renewed website. Striking features of the new design are the improved ease of use and the convenient way in which the entire product range of Bata Industrials is presented with illustrated descriptions. A unique element on this site is the digital ‘shoe adviser’ where visitors can obtain expert advice by entering their work conditions. The adviser will then indicate which type of shoe is best suited for the situation in question. Finally, the new site offers distributors the opportunity to download high-resolution photographs and illustrations.