News > Functionality, safety and design in one shoe

~ Bata introduces Bickz by Bata; safety shoes with style ~ Anyone who thinks that functionality, design and comfort don’t go together really should find out more about Bata Industrials’ new concept in safety shoes. Launched on the market today, Bickz by Bata, the shoe manufacturer is introducing a new type of safety shoe for consumers and one-man businesses which is comfortable to wear and also fits perfectly in the contemporary shoe cupboard. Although women are traditionally the ones known to have a shoe obsession, for men, having a choice when it comes to the right work shoe is also very important. There is nothing as unpleasant as the fear of having sharp tools, waste and other materials flying about piercing one’s foot. This is why Bickz, like every good safety shoe, has steel toe caps, and some models are even equipped with a steel mid-sole. Bickz also has a special rubber sole which ensures extra grip on the shop floor. The special mid-sole made from Phylon also functions as a shock-absorber to prevent back, ankle and foot injuries. Bata Industrials has over one hundred years of experience in the manufacture of quality shoes. Thanks to this experience, the manufacturer knows everything about the anatomy of the foot, as well as ergonomic aspects such as protection and care. For this reason, in addition to safety, Bata has also given thought to the worker’s comfort. The Bickz Cool System in the shoe ensures excellent regulation of moisture and heat. Thanks to the absorbent and moisture-wicking materials, your feet stay nice and dry while you work, also allowing them to breathe. The Bickz line also has a particularly modern design making the shoe a unique specimen in the range of safety shoes, which traditionally focused purely on functionality. “More and more workers pay extra attention to the quality of protective footwear, but we noticed that their demands in terms of the look are becoming increasingly higher as well”, according to John Beelen, Sales & Marketing Manager Benelux at Bata Industrials. “With Bickz, we combine safety and comfort in a shoe which looks tough and sporty so that workers will like to wear them and wear them often.” The fact that Bickz earns a high score when it comes to design was proven with the nominations for the Dutch Design Prize 2006. In the ‘Professional Product’ and ‘Design for All’ categories, the Bickz collection was one of the final 59 designs nominated. An outright success for this tough shoe! Starting today, Bickz by Bata are available at selected DIY stores, hardware specialty shops, agri-retail and the better shoe stores.