News > Introduction of Bata Industrials’ new collections during Road Show 2006

The theme of the Bata Industrials Road Show 2006, a sport-tinged event which started in early May, is the upcoming World Cup football championship. During the seven-week long Road Show, Bata will introduce its customers in the Netherlands to the new players at Bata Industrials. These ‘talents’ have what it takes to deliver absolute top performance, in every situation and under the most demanding of circumstances. And just like the players of the Dutch football team who will battle for the world gold during the upcoming championship in Germany, they are every inch a star. Endowed with all of the qualities which are necessary for the ultimate success. With these new top players, Bata Industrials gives added meaning to the principle of ‘Footwear beyond safety’. During the Road Show 2006, they will be ready and raring to show their many excellent features. First, the new and improved The Natural, the multifunctional shoe with the perfect fit, suitable for every foot and work environment. A smash hit with exceptional characteristics and loads of built-in technology! To mention just a few: the improved outsole profile, the asymmetrical last which is set deeper and inlay soles which absorb moisture even better. And of course all the good qualities of the previous collection have remained intact, including the four width system for the perfect fit, the shock-absorbing Tunnelsystem and the energy-saving Easy Rolling System. Crafted from first-class leather and various other high-quality materials, the new and improved The Natural is a real asset to our range. This also applies to the new models of the BS2000 and the Traxx. During the tour, these trendy, contemporary all-rounders with a sporty appearance will be able to convince spectators of all of the qualities they have to offer, such as their eye-catching design and various clever features, just like their fellow teammates. This makes them versatile for wear during the most varied of circumstances. Naturally we will also be exhibiting their other sporty features in our special road show trailer. The extensive range of matching functional socks completes this effective combination. Finally, our customers can also score great prizes during the Road Show. Just like the Dutch national team, we are ready and raring to go. Let the show begin!