Since the time Bata Industrials started its partnership with the Norwegian dealer Lexow in 1991, the Scandinavian organisation has grown at a substantial rate. This development necessitated the company’s recent move from Oslo to Sofiemyr in order to improve its logistical accessibility.

Founded in 1877, Lexow offers a total package of Personal Protection Devices for feet, legs, faces, hands, arms and hearing. Through its team of thirteen sales representatives and a network of 1472 sub-dealers, Lexow supplies its products to end users in the construction, logistics and heavy industry sectors. Lexow supplies larger end users such as the Norwegian postal services directly.

Contacts
The economically strong market of the past few years has helped Lexow to establish many new contacts, effectively preparing the market for Bata Industrials’ products. And the Norwegian dealer organisation is now reaping the benefits of this groundwork.

Collection
The Norwegian market is more receptive to design and innovative products than most others. This is clearly evidenced in the Bata Industrials collection distributed by Lexow. This collection primarily comprises models from the Traxx collection (including of course the new models equipped with the Boa lacing system), footwear that has been developed with a sharp eye for detail and an unrivalled focus on design and wearing comfort. Together with the functional socks, various models from The Natural and BS2000 collections complete Bata Industrials’ ‘Footwear beyond safety’ concept at Lexow. For further information on Lexow, please visit www.lexow.no.  

Photo's: Lexow’s new facility in Sofiemyr