Starting in May 2007, with the addition of Snickers España, Bata Industrials now also has a qualified dealer for its safety shoes in Spain. This collaboration will receive a boost this year thanks to the rising demand for quality products in the personal protection devices industry in Spain. Last week Bata had the honour of welcoming Snickers to its premises in Best.



Founded in November of 2006, Snickers España is the sole importer in Spain of Snickers Workwear, and is also the first dealer to sell Bata Industrials safety footwear in that country. Snickers current sells work apparel under its own name for professionals in the technical and service sectors, focusing specifically on the construction and installation industries.

Snickers has its own facility in Avila (Spain) where it sells its products directly to businesses and end users. It also works closely with nine distributors, two of which have now also added Bata Industrials products to their own safety ranges.

Collection
The Snickers Workwear package has now been expanded with the addition of the Bata Industrials Traxx collection. In particular the Traxx 25 and Traxx 209 models sell well due to their use of light and airy, breathable materials for installation industry wearers. The Traxx 203 and Traxx 204 are particularly popular in the construction sector. According to the schedule, the range will be expanded in the short term with additional collections.

   

Exhibitions
This year, Snickers España will start its participation in a total of four exhibitions to promote brand awareness in Spain. The first exhibition is the Construlan building and installation trade fair which will be held from 2 to 5 April in Bilbao. Bata Industrials will also be part of this stand.

Visit
In order to gain a better understanding of Bata Industrials’ “Footwear beyond safety” philosophy to promote it in Spain, Snickers visited Bata in Best (NL) last week. Further information was provided on the brand, technology and available marketing communication tools. And to make these efforts complete, the visitors were given a tour of the property, which naturally included a peek in the factory and the headquarters.