Bata Industrials launches new global brand direction:
Work safe. Live great.
At Bata Industrials, we are proud to introduce our refreshed global brand direction. Building on the strong foundation from our 2018 rebrand, we are taking the next step: focusing on our ultimate purpose—helping professionals live life to the fullest with the people who matter most.
Every day, millions of workers around the world face risks that could prevent them from returning home safely. We respond to this by creating solutions that protect and empower those working in demanding and hazardous environments.
Our new global statement, Work safe. Live great., highlights this belief. It’s our promise: when professionals feel safe and confident at work, they can fully enjoy the moments that matter most after work—time with family, friends, and personal passions.
CONFIDENCE THROUGH INNOVATION
Our commitment goes beyond product performance. By combining decades of expertise with continuous innovation, we ensure professionals can rely on safety, comfort, and durability every day. Confidence at work leads directly to a better quality of life outside work.
A HUMAN-CENTERED APPROACH
People don’t live to work—they work to live. That’s why we put human wellbeing at the heart of everything we do. A safe workday is the foundation for a fulfilling life.
With Work safe. Live great., we are setting a clear direction for the future of our brand—a message that resonates across cultures and continents.
Emérence van Daalen-Bruins
Global Director Marketing & Product